B42

Website | App | Branding/Logo Design

The Company
B42 is a German based company that helps semi-professional and football enthusiasts up their game on and off the field. 

The Challenge
To create a new logo, brand identity, color palette and refresh both the website and mobile app. The purpose of the website is to offer users a bit of information about the app, which ultimately points users to purchase the app. The app consists of both a free and paid version that offers training videos and conditioning drills, nutrition information, and rehab for injured players, with the paid version offering more specific and customized information for the user.

The Solution/Goals

• Designed a bold and distinguishable logo that works across all platforms and breathes some life into their old brand
• Created a new website that blends some existing elements with the new logo, color palette, and updated image direction
• Refreshed existing app with the new look and feel of the updated brand

B-42.com

Examples of website and mobile applications

Screens from the paid version of the app offering injured players a rehab program and schedule to follow 

Examples of how the logo and branding is applied to other pieces of collateral outside of the web environment

Stoup Brewery

Website Design | Branding

The Company
Stoup is a Seattle based brewery that specializes in crafting beer based on their love of science and all things food and drink. 

The Challenge
Stoup came to me in need of a completely new website. Their current one was outdated and no longer functioning as well as they needed. They had grown as a company and needed more functionality for scheduling and funneling inquires for events. The company also wanted showcase their leading presence as one of the top breweries in Seattle. 

The Solution/Goals

• Created a completely new website and brand that showcases Stoup’s unique identity as science nerds who are passionate about drinking 
• Showcased the many beers they have created, on tap, fermenting, and also in their library
• Helped them manage recurring postings such as their food truck menu which can be scheduled many weeks in advance in the back end of their site 
• Designed a contact form that helps manage the many requests they receive for things like private events, keg orders, job inquiries, etc
• Included animations, custom photos, and homepage video to add personality to the site

 stoupbrewing.com

Most people love beer, most people enjoy seeing what is available to drink, and most people don’t want to sit and sort through another bland library of beers. Enter the “beeriodic table”. An interactive way for viewers to discover all the beers Stoup has brewed over the years. Not only does the user get a quick visual overview of the massive collection of beer they have created, they can hover, click and sort through the many categories to learn more about each specific beer. 

I wanted to create memorable interior pages that included interesting layouts for each founder’s bio, news, and private events sections. This is solved with subtle animations of the photos, molecules, and color palette throughout the site. The contact form is completely interactive with fields that change based on the user’s needs. This information is then sorted based on inquiry and emailed to the correct manager at Stoup.

The site includes a calendar of all the upcoming food trucks with links to each one’s menu to help plan your visit. In the mood for tamales with your favorite IPA? No problem, Stoup’s got you covered.

Teppich Portal

E-commerce Website

The Company
Teppich Portal is a Swiss based carpet retailer, specializing in antique hand-knotted rugs and textiles. 

The Challenge
To create a new website that was easy to shop on both desktop and mobile versions while showcasing the breadth of carpet selection from Teppich Portal.

The Solution/Goals

• Completely restructured the old website by creating a new site map, user flow, and copy editing the text to a more managable, easy-to-digest version 
• Created several ways to sort and shop the carpets based on categories such as size, color, age, etc
• Worked with the developer to create a fully customized back-end so that the owner could more easily do inventory and billing
• Designed interior pages that could easily be updated using a custom CMS that the owner can manage

teppichportal.ch

Screens showing user flow as you select a carpet to purchase. The user has the option to purchase immediately via PayPal, or to reserve the carpet and schedule an appointment to view before purchasing.

When designing the site, I found it intriguing that Teppich Portal started as a family business, sourcing their inventory from countries such as Afghanistan and India. I thought it important to pay homage to the relationships they have built with local craftspeople and the history of carpet making. Nothing they sell is mass reproduced or created. All of Teppich Portal’s carpets are 100% handmade and tell a story, something I represented through imagery from their travels abroad, subtle animations and colors, and a layered effect that pulls the user in and invites them to read and learn more.